Semalt Explains Why You Should Have FAQ Rich Content


We all have questions about one thing or the other, and to make internet users spend less time typing search queries, Google has begun recognizing sites with FAQs. These FAQs come as a relief because you no longer have to ask questions. Instead, users have to read through FAQs to see similar questions to theirs and even other information they may not have considered valuable.

In a recent report published by Hitwise, we found out that Google's length of search queries has increased in recent times. Google now experiences search queries of 5+ words by over 10%. When we consider what caused this, we discovered that Google searchers no longer considered their search query to be just about keywords. Today, searchers have become more conscious and expect search engines to understand what they are trying to research or learn with minimal effort on their path. For example, if an internet user wanted to search about training a bunny rabbit, they wouldn't just search for "bunny rabbit" but instead go for "how to potty train a bunny rabbit."

This forms the foundation of having quality FAQ contents on a website. As we have conducted keyword research for our clients over the last few years, we have noticed that many people refer to searching using questions like the one above. After noticing this, we wanted to see just how important FAQ pages are to your website's ranking status.  

After implementing a couple of FAQ pages,  we used the Google Keyword Tool and discovered that several of the questions we used in our FAQ ages were being searched for in the industries. We discovered that these websites began enjoying more traffic since we already had these questions, and they ranked better.

What Is FAQ

A FAQ is an abbreviation for Frequently Asked Questions. Having an FAQ page on your website means having an organized collection of valuable information that you expect your customers or viewers to ask about your organization and its purpose. FAQ ages are useful because they help you organize information that your audience is most likely to ask and then provide answers to these questions, letting them know that you are with them, and your website is here to help them with answers to such questions.

FAQ pages can benefit a website and your business in many ways, including:
  • Better customer experience.
  • It provides quick information that enables your viewers to make quick purchasing decisions.
  • Reduce the workload on your sales rep or customer service attendees as you have answered several of the questions your customers will have. 
  • It increases your online presence or ranking on search engines.
  • You experience better sales since people already have the basic information needed to make sales. 
When you have a FAQ page, it helps you deal with specific questions about your business. It is a section of your website that becomes a go-to destination for your customers and other internet users who need similar information. Sadly, the FAQ page remains one of the most overlooked pages for many small business websites, when in reality, this page is one of the most important pages in getting your website to rank and drive quality traffic to your site.

Why Is An FAQ Page Important For Your Website?

Having a great FAQ page on your website goes a long way in SEO ranking and user experience (UX). Simply put, FAQ pages are one of the most important elements of a great website. While your website needs great and quality content, clean architecture, and several other SEO features to provide excellent user experience, FAQs tend to draw and convert most of your traffic to customers.

Having a FAQ page is an integral part of creating a good navigation panel and an excellent customer journey for your websites. Here at Semalt, we have discovered that the FAQ page is becoming the go-to area for your audience who have questions or want to learn more about your business. This section contains finger-sized bits of information that go a long way in describing your business and convincing your audience that you offer what they want.

Whenever someone goes to your FAQ page, you know they are interested in your business. Today, FAQ pages are the second place visitors visit after the Home or Services pages. FAQ pages go as far as helping you discover the topics you should cover. With the help of several online marketing tools, you understand the needs of your customers.  FAQs also serves as a hit zone to put in as many keywords as possible without getting penalized.

Websites are quickly catching up with this trend, and for most, the FAQ page comes second after the home page or Services pages. When we create your FAQ page, we ensure to use high-quality content, which will help your customers understand your products and services better and quicker.

This means that your FAQ page plays a central role in converting your audience to paying clients. Investing in high-quality content for your FAQ page is important if you hope to have content that helps your business reach its goals.

FAQs are also used to establish your business and website as an authority in your industry. It makes a bold statement that you are truly a professional in your field, and you know so much about your products and services that you do not mind answering questions even before they are asked! 

Benefits Of A Good FAQ Page

Besides serving as a central location of your website, your FAQ page is also a commonplace visitors go to when they need to learn more about your products and services.  
As the highlight of your website, your FAQ page should work hand in hand with your product pages. When you can achieve this, you help build your internal linking strategy and introduce more benefits of a great SEO strategy to your website's areas.

1. FAQs Help Address Your Audience Needs Directly

When you have an FAQ page, you automatically increase your site's usability, business authority, and conversions. Think of your FAQ page as the search engine of your website.

One of the reasons why having a FAQ section is so important is that it addresses your readers' needs. Since your products or services are not known to your customers, they are bound to have questions, and they will want more information about your products and services. When they visit your FAQ page, you have provided the information they need, which goes a long way in impressing visitors.

The best thing you can do to overcome objections and increase sales is to provide accurate information to address your customers' questions. Instead of allowing uncertainty to prevent a sale, you can use their items as fuel to establish your business as an industry leader and drive more conversions.

2. Establish Your Business As An Expert

As a small or upcoming business, you are no doubt, struggling to gain authority in your industry. With a FAQ page, you provide well thought out answers to the questions your visitors have. This is important because visitors now know that you know what you're doing. Take, for example, the relationship with a teacher and a student. Students ask teachers questions because they believe that they know better. When the teacher gives the correct answer, the student respects the teacher more, but when the teacher is unable to answer, they lose that expert status.  Since your consumers see your website as a professional, you can use your FAQ page to solidify your trusted expert position.

3. Improve Your Sales

With an optimized FAQ page, your website can experience not only more clicks but better conversions since a larger percentage of visitors to your website get convinced and buy your products or services. However, it would be best if you got your FAQ page done right because having an FAQ page with miscellaneous information won't do the trick.

In creating the appropriate FAQ page, you need to design its content for your target audience to meed their specific needs. 

4. Boost Your Search Engine Optimization

Search engines like google prefer to rank websites with FAQ pages because they provide more relevant content that helps Google and visitors understand your business.

This means that your website's FAQ page is the perfect place to tell google bots and your readers a lot of interesting information about your business, products, and services. Your FAQ page can also be leveraged to include long-tail keywords that your customers search helping you rank better.

To write great FAQ pages, Semalt will need to know what questions your customers ask most often. We must find out if your clients ask about individual features of your business, or they are unsure about some technical aspects of your products and services. This helps us tailor your FAQ to be both useful and effective in meeting their needs. 

We also design your FAQs to complement information that exists elsewhere on your site. With this approach, your website can rank better for that information. It is also an excellent strategy because it saves time when producing the FAQ page. After all, the content already exists on your product pages.

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